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Published 9 days ago • 4 min read
Turning 2025 Into a Win
Reader! A few weeks ago I caught myself remedying a P&L issue to an $800k/yr business owner at a kid’s birthday party… while standing in a VR arcade room.
That’s when I realized that all founders need better financial insights, not just after they pass Astero's $2M revenue threshold to get a fractional CFO. And standard LLMs like ChatGPT can help but they make guesses and can often give wrong info. So we built something to solve this and I'm very excited to share more with you below.
Let's get into it! 👇
Thank You For a Record Year
Hot Takes
Top Articles For You This Month
Tech To Help You
as·TER·o·pre·NEUR (noun) A growth-focused founder who drives profitability by mastering what they do best and delegating the rest to trusted experts.
📣 Thank You For a Record Year
2025 has been a milestone year for Astero Group. While the economy threw founders a few curveballs, our team didn’t slow down. We helped more business owners make and keep more of their profits, clean up their numbers and make decisions with real peace of mind.
To the Astero team: your discipline and standards set a new bar.
To our clients and partners: thank you for trusting us with your financial engine.
And to the thousands of founders here who aren’t clients yet: this year, we created something for you too, a new way to get world-class CFO thinking without the world-class CFO price tag. (More on that below).
We’re building something bigger than a service. We’re building a movement for founders who want actionable insights and control over their financial future.
Today marks a big shift. We quietly rolled out v1 of AsteroCFO.ai and you’re one of the first people to hear about it. This is the first Ai CFO of its kind in the world and we're very proud of that.
There are two plans today:
One is fully AI. The other is hybrid AI plus an hour of a real Astero CFO each month. If I’m guessing, that one will become the most popular.
Neither plan replaces a human CFO. That’s not the point. AsteroCFO.ai exists to help founders make better decisions before they’re ready for a full fractional CFO. If your business is under $2M in revenue, this was built for you. Or if you're just more of a hands-on Founder.
And here’s the real difference.
Most AI models guess. They give you what “sounds right.” They avoid bad news.
This one doesn’t.
AsteroCFO.ai was trained and guided by top Astero CFOs to think more like a financial operator not an essay machine. If your break-even is ugly, it’ll tell you. If you’re overspending, it’ll say so. If your assumptions are unrealistic, it won’t sugarcoat it.
This is a soft launch. Version one. It will get better, smarter, and sharper with time.
But even now, it’s already changing how founders think about their numbers.
For now, there’s a 3-day free trial open only to newsletter readers. If you’re curious, jump in. Upload your numbers. Ask real questions. See what it tells you.
Worst case... you learn something. Best caPlease create a P.S. for the bottom of my newsletter.
Usually, I casually direct people to Astero Group. I'll paste what I usually put below, and I put a link to the contacts page. But now we also have a plan for founders making under $2M as well.
Change this around however you feel best, and I'll put direct links to each company below. se... you unlock peace of mind you’ve been missing.
These are the three reads I’d put in front of any founder trying to grow smarter, not just bigger.
💡 How To Attack Your Goals and Achieve Them in 2-3 MonthsUnlock the mindset and system to finally attack the goals you keep putting off. This post walks you through a 2–3 month transformation plan built on identity, focus, and strategic discomfort. If you’re ready to stop thinking and start becoming, this is the one.
Discover a leaked memo from MrBeast as analyzed by Shaan Puri — packed with three viral-video secrets that flip conventional business thinking on its head. Read to unlock the mindset that might teach you more than a semester at business school.
✔️ How Ai Searches are Impacting Organic CTRs are crashing: searches with AI Overviews are seeing drops of over 60%, and even queries without AIOs are down more than 40% year-over-year. The takeaway: Google’s shift to AI results is changing how people search and what they click.
⚙️ Tech To Help You
Not every tool is worth the learning curve. These are the latest amazing ones that myself and our clients are loving! (I use Wispr all day, every day)
Wispr Flow - I use this to type with my voice saving hours per day.
Ramp - Our top credit card and bill pay platform. $500 bonus.
I hope something here helps you build leverage, whether that’s in how you plan your exit, run your finances, or build your leadership team.
If something sparked a question, reply to this email or reach out on social. I always enjoy hearing from you.
Your Friend and Fan,
P.S. – If you’re building past $2M/year and still making financial decisions based on instinct instead of insight, it’s probably time for CFO-level support. And if you’re earlier in the journey, we finally built something for you too. Either way, you’re not flying solo anymore. Explore both paths below.
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Check out our free, monthly, numbers-centric newsletter that gives Founders rare and actionable tips along with three pieces of hand-selected content to help you protect and grow yourself and your business. Find out what it means to be an Asteropreneur!
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