If you want to scale, a fear-based mindset wonāt get you there. To Reader the Great! Iād spend every minute on growth if I could. This month, Iāve been paying attention to how often āplaying it safeā gets praised in business circles. Founders saying things like: āWeāre staying lean.ā āWeāre being conservative right now.ā āWeāre holding off, just in case.ā And sometimes thatās smart. But a lot of the time, these are decisions made from a place of fear. āThe man who chases two rabbits catches...
about 2 months agoĀ ā¢Ā 4 min read
Slayer? To Reader the Splendid! I just got back from a much-needed break in Cabo with my family. Mexican meals dominated the agenda with ocean activities mixed in. It was the kind of trip where you stop hearing your phone buzz because you stopped checking it. And funny enough, that occasional stillness was exactly what I needed. As we are soon to head into another holiday weekend, I want to remind you of something: āAlmost everything will work again if you unplug it for a few minutes,...
3 months agoĀ ā¢Ā 4 min read
Let's Hit Refresh Hey Reader! Hope you're Memorial Day Weekend has been a good one! I have important info to share, a thing to give you and, as always, I will deliver everything as concisely as can be. This weekend, I'm reflecting on how the most successful business owners know when to pivot and especially how we, as a CFO firm, can help position them to do so. It became really clear that knowing your cash flow, at least for the next 13 weeks, is that crucial variable. Without it, you wonāt...
4 months agoĀ ā¢Ā 3 min read
April Showers Reader, the magnificent! Really hope you took some time off since last month's email. My fam and I took a historical trip to the Midwest (Chi > Springfield > St. Louis) and celebrated my birthday with my larger family in Lake Forest, IL. Great getaway. For this month's email, my recommendation is to stay lean, spend smart and keep your margins strong. Youāll not only survive, youāll outpace those who donāt. Now letās talk about how to do exactly that.š At the entrance to the...
5 months agoĀ ā¢Ā 3 min read
Things Are Moving Hope your March is moving to plan, Reader! Speaking of moving, if you haven't taken time off recently, do it now. It's not always easy to do as a business owner but it's a good test to confirm that your org chart is working. My wife, our 12 13-year-old son and I are flying from LA, CA to my hometown near Chicago in a couple weeks to visit family. We're then driving to St. Louis (where my dad's side was from) with a brief stop in Springfield, IL to visit the Lincoln Memorial....
6 months agoĀ ā¢Ā 3 min read
Smart to Restart You arrived alive in 2025, Reader! I hope you're off to a strong start and if not, that's okay. We're not perfect. Today is a great day to restart! Many here had a rough beginning of the year from the Los Angeles wildfires. Aside from lots of smoke and ash in the first few days, my family and I are good here in El Segundo. Not the case for many friends and colleagues. With them in our hearts... let's restart!š What's More Important Than Your Sales Pipeline? Here... Take It ā¤µļø...
8 months agoĀ ā¢Ā 3 min read
You Need To Hear This Greetings Reader! I've been living in 2025 for the last few weeks so this isn't another lame wrap up or Happy Holidays email. You're too busy for that. Instead, I'm going to share something incredibly important with you to take into 2025. Maybe be an uncomfortable pivot for some of you, but you need to consider it... let's get into it!š Social Capital: The Currency Of The New Rich Update To My Personal Hub Top Articles For You This Month š A Gift asĀ·TERĀ·oĀ·preĀ·NEUR (noun)...
9 months agoĀ ā¢Ā 3 min read
Diversification = Bad? To Reader the Great. If you're wondering why you didn't receive a monthly email from me in October it's because... I didn't send one! I didn't have anything of critical value to send and so I didn't clutter your inbox. We do a lot of things differently around here. That said, this is the November edition of The Asteropreneur. I promise you will gain new ideas if you read it all. So keep reading...š Insight on Diversification Coming Soon Top Articles For You This Month...
10 months agoĀ ā¢Ā 3 min read
It's time to map out Q2 (Yes, actually) Howdy Reader! Hope you're feeling good as you wind down September and prepare to enter Q4. (For those of us in a fiscal calendar year, else translate accordingly) I know my readers already have their Q1 2025 mapped out and are now refining that as well as thinking about Q2. This September edition of The Asteropreneur is here to help. Big things below. Let's get into it... š Your 12-Month Budget Sucks A Video That Every Founder Needs to Watch Top...
12 months agoĀ ā¢Ā 4 min read