If you want to scale, a fear-based mindset won’t get you there.

To Reader the Great! I’d spend every minute on growth if I could. This month, I’ve been paying attention to how often “playing it safe” gets praised in business circles.

Founders saying things like: “We’re staying lean.” “We’re being conservative right now.” “We’re holding off, just in case.”

And sometimes that’s smart. But a lot of the time, these are decisions made from a place of fear.

There’s an alternate mindset not only for running a business, but for taking ownership of our lives; one that’s rooted in abundance instead of fear.

What I’ve realized is this: Abundance isn’t a mood you wait for. It’s a skill you build.

We’ll talk more about that below. First, here's me holding our 60lb, 5-month old giant, Huey.

Without further ado, here’s what I’ve got for you this month:👇

• The Most Expensive Mindset in Business
• Hot Takes
• Top Articles For You This Month
• Tech To Help You

🎧 Slaying Your Strategy🌿 The Most Expensive Mindset in Business

Behind almost every decision a founder makes, there’s something deeper at play: mindset.

Specifically, are you operating from fear, or from abundance?

Scarcity doesn’t always show up as fear. Sometimes it sounds like:
“We’re holding off for now.”
“Let’s not get ahead of ourselves.”
“We just want to be smart about it.”

The problem is, when you stack enough of those decisions, it slows everything down.
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You price based on fear instead of value, which limits who you can afford to hire, which then affects the results you’re able to deliver and makes it even harder to raise prices.

That’s the scarcity spiral and it costs more than people realize.

Abundance flips that script on its head.

A client of ours lost a key salesperson who brought in 20% of their revenue. Scarcity would’ve told them to freeze hiring and wait it out.

Instead, they saw that by opening a new location and bringing in better-aligned talent, they wouldn’t just recover, they’d grow.

Six months later, they were up 25%.

That’s what abundance looks like.

And here’s the part most people miss: This isn’t just about the business. It’s about your life.

You didn’t build your company to tread water. You built it to create something better and to create more freedom, space and stability. That only happens when you stop reacting and start designing it.

👉 Let’s build from here.

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🔥 Hot Takes ⤵️

This month’s hot take is a little different, it’s personal.

I filmed a Q&A where I dig into a few stories and habits that shape how I live, work, parent and think about money. Just straight answers to real questions founders frequently ask me.

In the video, I get into:

• Why I only own one kind of sock now (and yes, I use FIFO)
• How I simplify decisions in both life and business
• What finally changed my mind about “niching down”
• Why I push back hard when my son says “I can’t”
• And the one line I hope he never forgets: Create more than you consume

If you’ve ever wondered how I apply the same principles I teach clients to my own life, or if you just want a few takeaways to think on, I think you’ll enjoy this one.

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🧮 13-Week Cash Flow Forecast - Free

This is the exact tool we use with clients, and we’re giving it to you for free, no email required. Just download it and go.

I made a short video on the page that shows how to use it. It comes in Excel format and you can easily save it as a Google Sheet too.

​Grab it here​

This forecast has helped hundreds of founders move from guessing to knowing. It can do the same for you.
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🧠 Top Articles

These are the three reads I’d put in front of any founder trying to grow smarter, not just bigger. Two are mine — one’s a must-read no matter what you’re building.

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⚙️ Tech To Help You

There’s no shortage of software out there, but not all of it actually supports the way growing businesses work. These are tools we’ve used ourselves or seen work well for clients. They help make the day-to-day simpler, more organized, and more aligned with the kind of business you’re trying to build. Some also come with perks we’ve lined up for this community. 🎁

I hope something in this email helps you make a smarter move, take a little pressure off, or rethink a decision that’s been sitting on your plate too long. That’s what this is here for.

If anything sparked a question, feel free to reply or reach out on social. I always enjoy hearing from founders like you.

Your Friend and Fan,

P.S. – If you’re under $2M/year, you’re probably not ready for CFO-level support just yet. But if you’re past that point and still relying on instinct over strategy, it’s time for a different kind of help. Click here to explore working with us. No pressure, just honest advice. First come, first serve.

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