Let's Hit Refresh

Hey Reader! Hope you're Memorial Day Weekend has been a good one! I have important info to share, a thing to give you and, as always, I will deliver everything as concisely as can be.

This weekend, I'm reflecting on how the most successful business owners know when to pivot and especially how we, as a CFO firm, can help position them to do so. It became really clear that knowing your cash flow, at least for the next 13 weeks, is that crucial variable. Without it, you won’t be in a position to pivot (i.e., you won’t be in a position to survive).

Let's get into it all right now. But first, here's a little motivation to get you into the right headspace. Great short video here.👇

ᴍ³ @JIKM3927 Motivational video for the day You become what you think about most of the time. — Brian Tracy 50/252 4:54 AM • May 13, 2025 7550 Retweets 45332 Likes Read 215 replies

​

In this email...

• A Fresh Pair of Eyes
• Hot Takes ⤵️
• Top Articles For You This Month
• Tech To Help You

as·TER·o·pre·NEUR (noun) A growth-focused founder who starts and operates a profitable business while mastering the key drivers and KPIs.

​

A Fresh Pair of Eyes: Hit Reset ⭐️

Ever notice how a second pair of eyes spots things you’ve been blind to? Here’s an example: our washing machine broke, and while we were replacing it, we figured we’d paint the laundry room since the machine would be out. Then we thought we should replace the dryer to match. And maybe paint the attached washroom (that’s Midwest for "bathroom"). Though it required more money, we figured we should get it all done while the friction was lower.

As soon as the new machine went in, it hit me... how had I not noticed the rough paint areas that were previously on the wall and the old dryer that was barely hanging on? It’s like my brain was ignoring the obvious since I saw it everyday. The fresh stuff went in and suddenly it was like we had a whole new room.

It got me thinking... how often do we do this in our businesses? We’re so stuck in the routine that we overlook things, whether it’s outdated processes, messy operations, or even cracks in strategy. We get comfortable with existing problems, like not delegating tasks we shouldn’t be doing. A little refresh can make everything feel new again, just like that laundry room makeover.

So, where in your business could a second pair of eyes (or a quick refresh) make a world of difference? It’s amazing what a little update can do.

Hot Takes ⤵️

We talked above about a 13-week cash flow and here is a free gift for you, Asteropreneur readers. Please don't share this link. We have a different page that requires a name and email to get the files, but since you're already reading this, you're good to go! 🧐 There's even a quick video on the page showing you how to use the file.

We are still celebrating the launch of our new CFO chatbot, Cindy AI! 🦾 It's all part of how Astero Group continues to lead the AI charge in the accounting space.

​

Top Articles

Here are the top three current news articles that Asteropreneurs should read:

​

Tech To Help You

Each month, I’ll share a few tools and platforms we’ve vetted ourselves. No fluff, real things that can actually help your business grow. Some even come with perks we’ve lined up for our community. 🎁

I hope you and your business are genuinely stronger after implementing the contents of this email. If you have questions, just reply here or reach out to me on social media.

Your Friend and Fan,

P.S. - If your business is below $2M/yr in revenue, you likely do not need a fractional CFO. If you are generating more than $2M/yr, you might be dragging your business down by not having a fractional CFO. Click here to explore. Honest advice. First come, first serve.

Was this email forwarded to you by someone else? Time to get your own... try it out for free.