Things Are Moving 🚙


Things Are Moving

Hope your March is moving to plan, Reader! Speaking of moving, if you haven't taken time off recently, do it now. It's not always easy to do as a business owner but it's a good test to confirm that your org chart is working.

My wife, our 12 13-year-old son and I are flying from LA, CA to my hometown near Chicago in a couple weeks to visit family. We're then driving to St. Louis (where my dad's side was from) with a brief stop in Springfield, IL to visit the Lincoln Memorial. Happy travels to us all!👇

  • AI-Powered Market Research in Seconds
  • Hot Takes ⤵️
  • Top Articles For You This Month
  • Partners You Should Know

as·TER·o·pre·NEUR (noun) A growth-focused founder who starts and operates a profitable business while mastering the key drivers and KPIs.

🔥 AI-Powered Market Research in Seconds

Artificial Intelligence (AI) is one of the most overused and misunderstood terms in business today. So let’s clear that up right away. AI is not magic, nor is it some sentient, all-knowing force. It’s a set of advanced algorithms that process vast amounts of data, recognize patterns, and generate predictive insights faster than any human could. What AI is not: a replacement for critical thinking.

At Astero Group, we’re not just embracing AI—we’re actively shaping how it enhances financial strategy for growing companies. As a leading fractional CFO firm, we’ve been leveraging AI and large language models (LLMs) to revolutionize how we analyze data, forecast financial trends, and optimize business decisions for our clients.

Click here to see exactly how Astero Group uses AI today.

Here is a massively useful pro tip for you... instead of spending hours (or days) researching a new market or customer segment, use AI to synthesize insights instantly. Here’s how:

  1. Use ChatGPT, Grok or Claude – Ask, "Summarize the top challenges and trends for [industry] in 2025. Include customer pain points and emerging opportunities."
  2. Leverage Perplexity.ai – This AI-driven search engine scours the web and cites sources for competitive insights.
  3. Analyze Customer Sentiment – Upload customer reviews or social media comments to an AI tool (like ChatGPT with file upload) to extract trends.

Founder ROI: Get the same insights a typical consulting firm would charge thousands for—delivered in seconds.

Hot Takes ⤵️

If you missed our new ad during the Super Bowl, don’t worry—it never aired! But still an interesting way to spend 39-seconds of your day and you can see it here. (Inspo: Mint Mobile and Ryan Reynolds)

video preview

Also last month, in this exclusive interview, I sat down with renowned business leader Dr. Marcia Coppertino to share my experience with Astero Group. Whether you're an aspiring entrepreneur or a seasoned business owner, this conversation should be time well spent.

video preview

If your business is earning more than $2m/yr, then contact us and let one of our CFOs forecast your cash for you. If you're not quite at the $2M/yr mark, then you should follow me on Instagram and YouTube where we share a lot of free content to help you get to $2M/yr!

Top Articles

Here are the top three news articles from the last thirty days to help you:

💡 19 things you need to stand a chance in the next decade
Marketing has been easy for the last decade. For the next decade, you're going to actually need to be good. Some things to keep in mind if you want to stand a chance from the Founder of Morning Brew.
🏆 E-commerce Sales in 2024 More Than Double 2019 Levels
Online sales have grown every year since tracking began, consistently making up at least 20% of retail sales since 2020. In 2024, over $500 billion came from North America's two largest online retailers.
✔️ How IRS Layoffs Could Disrupt the 2025 Tax Season
The IRS has laid off 7,000 workers nationwide amid the peak of the 2025 tax season. “Firing thousands of IRS employees during tax season poses risks,” warns Michael Kaercher, Deputy Director of the Tax Law Center at NYU Law.

Partners You Should Know

We devote a lot of time developing quality partnerships. We do this to help you explore top tools, platforms and partners to help accelerate your business's growth. I will be sharing a few of them with you here each month. 🎁

We’ve done the research for you so you don’t have to waste time deciding what to use and when. Plus, we’ve partnered with many to bring you exclusive deals.

Engine - If your company spends on travel, you must give this a try.
Gusto - The next-generation payroll platform.
Ramp - Our top credit card and bill pay platform. $500 bonus.

I hope you and your business are genuinely stronger after implementing the contents of this email. If you have questions, just reply here or reach out to me on social media.

Your Friend and Fan,

P.S. - If your business is nearing or past that $2M revenue threshold, not having a CFO will slow your growth. And an experienced full-time CFO will be $300k+ per year. Instead, you can hire a fractional CFO for a fraction of the price and get the same results. Click here to explore. First come, first serve. ;)

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