profile

The Asteropreneur

Business is tough right now and...

Published over 1 year ago • 2 min read

Business is tough right now

Reader, markets are down, sales are down. If you're feeling it too, you are not alone. Almost everyone is. If you've been a reader of my emails for the last several months, you were cautioned and are hopefully strong today. Whatever the scenario, this August edition of The Asteropreneur is here to help. Big things below. Let's get into it... 👇

  • A Video That Every Founder Needs to Watch
  • Top Articles For You This Month
  • A You're Welcome Gift

as·TER·o·pre·NEUR (noun) A growth-focused person who starts and operates a profitable business while mastering the key drivers and KPIs.

"Astero Group helps high-potential companies upgrade their financial information through tech-driven processes and accounting services."

Mastering Startup Success

Excited to share a new interview that I think you’ll find valuable. I appeared on the StartHub podcast, "The Funding Blueprint: Unlocking Startup Success," where I discussed the hidden gems of startup finance that founders might be overlooking, including insights on strategies for profit first models, investments, tax savings, KPIs, and wealth growth.
​
This episode will leave you with actionable business advice, whether you're an aspiring entrepreneur, investor, or anyone interested in the mind-melting world of startups. Click below and share with your network. 📢

video preview​

If you're on the go or just don't want to see my face, you can listen to the conversation on Apple Podcasts as well.

Top Articles

Here are the top three news articles from the last thirty days that will help you:

💡 How to Create an Effective Work-From-Home Policy
Working from home (WFH) is becoming increasingly popular in today’s work environment. Regardless of the circumstances, companies need a clear work-from-home policy to ensure its effectiveness.
🏆 SBA Launches Business Resilience Guide: Disaster Preparedness
The Small Business Administration (SBA) has launched a Business Resilience Guide to help small business owners prepare for and recover from disasters. The guide, divided into six sections, provides best practices and templates for mitigating disaster impacts and rebuilding.
📈 13 Key ESG and Sustainability Trends and Ideas
From the boardroom to the shopping cart, stakeholders are increasingly using environmental, social, and governance (ESG) criteria to guide their spending decisions. Here are 13 key ESG trends to watch.

You're Welcome 🎁

No downside to this one. The card platform that we use with most of our clients is Ramp. It replaces your expensive and dusty corporate cards (i.e. - AMEX, Citi, etc) and gives you everything you need to level up for free. ✨

Our favorite feature is that you can have cards lock up if users don't upload their receipts and code their expenses within a certain window of time. ✅

It's also truly free for the core items which is more than sufficient for most of our clients.

Click the image below or use this link to get a $500 bonus just for trying them out. It doesn't hit your credit to apply or anything like that either.

We hope you and your business are genuinely stronger after reading and implementing some of this. If you have questions, just reply to this email or reach out to us on social media.

Your Friend and Fan,

P.S. - We're growing and helping more clients than ever right now. This means we're hiring talented CFOs with strong communication skills. Click here to visit our careers page and please share with your network.

Was this email forwarded to you by someone else? Time to get your own... try it out for free.

214 Main Street., Suite 488, El Segundo, CA 90245
​Unsubscribe · Preferences​

The Asteropreneur

Make More, Keep More!

Check out our free, monthly, numbers-centric newsletter that gives Founders rare and actionable tips along with three pieces of hand-selected content to help you protect and grow yourself and your business. Find out what it means to be an Asteropreneur!

Read more from The Asteropreneur
Abundance Astero Group

Here to refill your cup. Happy first Wednesday of 2026, Reader and I'm so glad you're here again this year. Last year made one thing really clear: clients who operated from abundance had great years. Clients who didn’t… didn’t. In a couple cases, the difference was serious enough that the businesses didn’t make it. That contrast stuck with me. Same economy. Same uncertainty. Very different outcomes. 2025 overall was a strong year on our side. We didn’t hit the new sales growth we were aiming...

about 2 months ago • 4 min read

Turning 2025 Into a Win Reader! A few weeks ago I caught myself remedying a P&L issue to an $800k/yr business owner at a kid’s birthday party… while standing in a VR arcade room. That’s when I realized that all founders need better financial insights, not just after they pass Astero's $2M revenue threshold to get a fractional CFO. And standard LLMs like ChatGPT can help but they make guesses and can often give wrong info. So we built something to solve this and I'm very excited to share more...

3 months ago • 4 min read

The founders who win aren’t lucky — they’re prepared. Hey Reader! Safe to say the below post broke my LinkedIn record. 😎 I wrote a post that stirred up more opinions than I expected. (268k impressions and counting) It started with a conversation I had with a family member who said, “I’m thinking of selling the business in four or five years.” When I asked, “What’s your plan?” they didn’t have one. No roadmap, no numbers, no plan to increase value. In the post, I pointed out that most private...

4 months ago • 3 min read