as·TER·o·pre·NEUR (noun) A growth-focused founder who starts and operates a profitable business while mastering the key drivers and KPIs.
🎧 Slaying Your Strategy
I’ve been playing drums since I was six.
By the time I hit high school, I was gigging in bands and soaking up every genre I could find. But for a long stretch, I thought heavy bands like Slayer were the only thing that mattered. Slayer in the car. Slayer in the headphones. Slayer on repeat.
Still love the band, don’t get me wrong. (Need a hit of energy? Seasons in the Abyss is still undefeated.)
But over time, I realized, some mornings need something else. Chill upbeat sounds. Podcasts. A little quiet even.
It’s not just true for music. It’s true for how you run your business.
Early on, founders operate with that Slayer energy. All instinct. All adrenaline. You move fast and break things and it works… up to a point. I’ve seen people hustle their way to $2M in revenue on sheer momentum.
But eventually, what got you here won’t take you any further and you can feel the rhythm getting off.
Your top-line numbers look good, but the bank account doesn’t agree.
You’ve raised prices, but your margins aren’t sticking.
One late-paying client knocks your whole month sideways.
Systems that once worked aren't working.
It’s not because you’re failing. It’s because the beat has changed and you're still playing the old one.
Scaling your business takes a different kind of discipline where you don’t need to be louder, you need to be tighter.
A real financial strategy is like a great setlist, it adapts to the moment.
That’s when a CFO stops being a “nice to have” and starts being your best instrument.
👉 Let’s tighten your rhythm.
🔥 Hot Takes ⤵️
Most 7-figure businesses are one bad month away from a panic spiral.
A few slow payments. A stalled project. And suddenly the pressure ramps up fast, even when you’re technically profitable. If that sounds a little too familiar, I’ve got a few things for you this month that can help:
If Your Business Can’t Survive 8 Weeks With No Sales, Watch This! 👇
In this new video, I walk through what actually happens when revenue drops and why burn rate, not profit, is what determines if you make it through.
I also break down the formula for calculating your survival window and how to build a buffer that buys you time, clarity and options.
🧮 13-Week Cash Flow Forecast - Free
This is the exact tool we use with clients, and we’re giving it to you for free, no email required. Just download it and go.
I made a short video on the page that shows how to use it. It comes in Excel format and you can easily save it as a Google Sheet too.
Grab it here
This forecast has helped hundreds of founders move from guessing to knowing. It can do the same for you.
🧠 Top Articles
Here are the top three current news articles that Asteropreneurs should read:
If you’re a SaaS founder approaching or past $2M/year, and growth hasn’t brought clarity, this is for you. The article breaks down why more reports won’t fix financial fog and what real clarity looks like when it does. Learn where most founders get stuck and how to scale with confidence.
Revenue’s up, margins look fine, but profit’s still off. This piece breaks down the hidden leaks draining your bottom line, from sneaky overhead to flawed incentives. If you’ve ever second-guessed your pricing or wondered where the money’s really going, read this.
⚙️ Tech To Help You
Every month, I round up a few tools worth your attention. These are tools we’ve either used ourselves or seen in action with clients to make real business activities smoother, smarter and more efficient. Bonus: some come with perks we’ve worked out just for this community. 🎁
Wispr Flow - I use this to type with my voice saving hours per day.
Gusto - The next-generation payroll platform.
Ramp - Our top credit card and bill pay platform. $500 bonus.
I hope something in this email helps you make a clearer decision, fix a small leak or feel a little more in control of your business this week. That’s the whole goal.
Your Friend and Fan,
P.S. – If your business is under $2M/year, you probably don’t need a CFO yet. But if you’re past that mark and still flying without one, chances are it’s costing you. Click here to explore working with us. No pressure, just honest advice. First come, first serve.
