It is with excitement...

To Reader, the amazing! Welcome to the June edition of The Asteropreneur, delivering money-centric tips that will help you grow your business, keep more of the cash and build personal wealth. Will always make these as concise as can be. Here we go... 👇

• This is What Makes a Company Sellable
• Astero Group = Certified Green
• Top Three News Articles from the Last Month
• A Shout Out

as·TER·o·pre·NEUR (noun) A growth-focused person who starts and operates a profitable business while also mastering the numbers and KPIs.

"Astero Group helps high-potential companies upgrade their financial information through tech-driven processes and accounting services."

This is What Makes a Company Sellable

Maybe you're thinking about selling your business and maybe you're not. In either event, someday you likely will! Being able to present your company in the right way will help you in every scenario, whether it be to court buyers, attract investors, secure a loan or just to have a really successful business.

At Astero Group, our CFOs have deep experience in knowing how to tell the right story to third-parties. A similar list was just emailed to us by Leila Hormozi as we're here writing on this exact same topic. Here are the goal criteria:

1. Leadership team in place running day to day
2. Marketing without the face of the founder
3. Delivery of services without face of founder
4. Multiple reliable customer acquisition channels
5. Reliable (low churn) recurring revenue
6. Low customer concentration (no one customer > 10% of revenue)
7. Automated metric tracking / KPIs
8. High cash flow, profitable, growing (with story)
9. Audit ready financials (so critical)
10. $3M+ EBITDA

This might seem onerous and intimidating, but if you get these right, you will have a superior outcome.

A Certified Green Business!

Very proud to share that Astero Group is now a recognized California Green Business. This isn't some shiny award that we paid for with marketing dollars. This is the direct result of how the company was sculpted at inception.
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For example, as remote fractional CFOS, we have no offices or commutes, thus low energy and pollution output and creation. We are paperless and create paperless processes for our clients. We encourage CFOs to work outdoors when they can and to utilize solar power banks. Best of all, most of these initiatives save us money while helping the environment at the same time.

Click the link above to learn more and to learn about getting your own California business green certified too! 🌱

Top Articles

As always, here is a curated list of my top three news articles from the past month to help you and your business...

A Shout Out 🏆

This month's shout out is the card platform Ramp that we use with most of our clients. It replaces your expensive and dusty corporate cards (i.e. - AMEX) and gives you everything you need to level up. ✨

What does it give you? Easy-to-use cards, controllable spend limits, approval flows, vendor payments, total card control, cash back on every purchase, no annual fees, and more. It's also truly free for the core items which is more than sufficient for most of our clients.

Click the image below or use this link to get a $500 bonus just for trying them out. It doesn't hit your credit to apply or anything like that either. No downside.

We hope you and your business are genuinely stronger after reading and implementing some of this. If you have questions, just reply to this email or reach out to us on social media.

Your Friend and Fan,

P.S. - If we're not already connected, here are my direct links.

Was this email forwarded to you by someone else? Time to get your own... try it out for free.