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The Asteropreneur

✅ This will help you win

Published 6 months ago • 3 min read

Smart to Restart

You arrived alive in 2025, Reader! I hope you're off to a strong start and if not, that's okay. We're not perfect. Today is a great day to restart! Many here had a rough beginning of the year from the Los Angeles wildfires. Aside from lots of smoke and ash in the first few days, my family and I are good here in El Segundo. Not the case for many friends and colleagues. With them in our hearts... let's restart!👇

  • What's More Important Than Your Sales Pipeline?
  • Here... Take It ⤵️
  • Top Articles For You This Month
  • New Partnerships

as·TER·o·pre·NEUR (noun) A growth-focused founder who starts and operates a profitable business while mastering the key drivers and KPIs.

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People Over Profits

People over profits is a principle I’ve always lived by.

Having a strong talent pipeline is just as important, if not more so, than having a strong sales pipeline.

Sure, focusing solely on profits might give you great months, quarters, or even years. But long-term? It’s unsustainable. Why?

Because at some point, you’re going to plateau. And without a strong foundation of talented, motivated people to support your business, it’s only a matter of time before things unravel. I’ve seen it happen too many times.
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The companies that succeed time and time again, though? They prioritize culture, people, and relationships. In fact, I’d argue that having a strong talent pipeline is just as important, if not more so, than having a strong sales pipeline.
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So if you’re a business owner forecasting future success, I urge you to reflect:
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- Are you attracting top talent?
- Have you become a destination for the innovators and rising stars in your industry?
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If the answer is yes, it’s a telltale indicator that you’re setting your business up for long-term success.

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Here... Take it ⤵️

I genuinely cannot believe I am giving this away.

If your business is earning more than $2m/yr, then contact us and let one of our CFOs forecast your cash for you. If you're not quite at the $2m/yr mark, then this short video and the free download is for you.

video preview​

After the video, visit this link for my cash flow forecasting template in both Google Sheets and Excel formats. Completely free. 🎁 Hope it helps.

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Top Articles

Here are the top three news articles from the last thirty days to help you:

💡 20 Must-Read Books for Entrepreneurs This Year
Entrepreneurs often seek inspiration and practical advice from successful leaders, but finding the right book can be overwhelming. To help, here is the U.S. Chamber of Commerce’s list of 20 must-read books for entrepreneurs in 2025. And don't overlook my personal finance book.
🏆 3 Financial Tips Can Benefit Your Startup Stage
The initial startup stages are fraught with challenges. When your business is first starting out, cash flow and financial stability can be difficult things to achieve. Read the full article here.
✔️ Neuroscience Explains Why You Need To Write Down Your Goals
Only if you want to achieve them, anyway. And people who very vividly describe or picture their goals are anywhere from 1.2 to 1.4 times more likely to successfully accomplish their goals. Here's the link.

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New Partnerships

We spend a good amount of time forming new partnerships. We do this to help you explore top tools, platforms and partners to help accelerate your business's growth. I will be sharing a few of them with you here each month. Shout outs.

We’ve done the research for you so you don’t have to waste time deciding what to use and when. Plus, we’ve partnered with many to bring you exclusive deals.

​Engine - If your company spends on travel, you must give this a try.
​Gusto - The next-generation payroll platform.
​Ramp - The simplest credit card and bill pay platform. $500 bonus.

I hope you and your business are genuinely stronger after implementing the contents of this email. If you have questions, just reply here or reach out to me on social media.

Your Friend and Fan,

P.S. - If your business is nearing or past that $2m revenue threshold, not having a CFO will likely slow your growth. And an experienced full-time CFO will be $300k+ per year. Instead, you can hire a fractional CFO for a fraction of the price and get the same results. I happen to know a few. Click here to explore.

Was this email forwarded to you by someone else? Time to get your own... try it out for free.

214 Main Street., Suite 488, El Segundo, CA 90245
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