Reminder


Enter 2H 2024!

You did it, Reader! Congrats on making it through the first half of 2024 and welcome to the July edition of The Asteropreneur, delivering money-centric tips that will help you grow your business, keep more of the cash and build personal wealth... all in under five minutes. Big things below. Let's get into it... 👇

  • Six Critical Links
  • Help Businesses and Make Money
  • Three Articles Webinars For You This Month
  • A Reminder

as·TER·o·pre·NEUR (noun) A growth-focused person who starts and operates a profitable business while also mastering the numbers and KPIs.

"Astero Group helps high-potential companies upgrade their financial information through tech-driven processes and accounting services."

Six Critical Links

Here are the month's top accounting-related questions that entrepreneurs with businesses with $2 million to $25 million in revenue are asking, along with some insights and resources:

1. How can I improve my financial forecasting to make better strategic decisions?

Accurate financial forecasting is key to navigating growth phases effectively. Having a clear picture of future cash flow allows for informed decisions on investments, hiring, and expansion. Here are some resources to explore:

  • 7 Financial Forecasting Methods Harvard Business School explains the core elements of building a robust financial forecast.
  • How To Do Cash Forecasting Right If you’re not forecasting cash, your business could be at risk. If you are forecasting cash, you might be wondering if you’re doing it right. Watch this video I made in both cases. And meet our family dog, Bowser.

2. Should I invest in new technology or people?

Technology can automate tasks and improve processes, while talented employees bring creativity and problem-solving skills. This can be a tough call, and the answer may depend on your specific needs. Here are some resources to help you decide:

3. How can I implement internal controls to ensure the accuracy of my financial data as my business grows?

Maintaining accurate financial data becomes more critical as your business expands. Having a system of internal controls minimizes the risk of errors or fraud. Here are some resources to explore this further:

Remember, these are just starting points, and consulting a qualified accountant familiar with your industry and growth stage is crucial for making informed decisions regarding your accounting practices.


Help Businesses and Make Some Money 🤩

Very proud to share that Astero Group launched its first ever ambassador program... today! While highly selective about who can participate, this is a great way to help your founder friends thrive while adding a potentially lucrative revenue stream to your current income. Everyone wins. 🏆

Who are we looking for?

  • Industry Influencers: Are you a speaker, blogger, consultant, or someone with a strong network in the business growth space?
  • Fractional Professionals: Are you part of a fractional business who works with high-growth companies and recognize when they need a CFOs expertise?
  • Business Connectors: Do you frequently recommend resources to help businesses grow?

If this is you or someone you know, please send an email to Cindy at hello@asterogroup.com or reply to this email with your interest and capabilities. If you seem like a good fit, Cindy will reply with all of the details. 💵

Top Articles Webinars

In lieu of our usual top three articles section, here three upcoming webinars from our friends at Carta that you won't want to miss:

💡 Startup Fundraising 101: Crafting a Winning Pitch
July 17 | 11 am PT / 2 pm ET
Join us live for the next event in our Startup Fundraising 101 curriculum. In this third event of our four-part series, we will explore the art of creating a successful, engaging pitch.
🏆 Carta | NYSE: Getting Your Company IPO Ready
July 23 | 10 am PT / 1 pm ET
Join Carta and New York Stock Exchange on for a discussion on what management teams need to think about as they consider taking their company public.
📈 Essential Tools for Startup Success: Equity Management
July 24 | 10 am PT / 1 pm ET
Whether you’re a new entrepreneur or looking to switch from your current provider, this event will provide you with the essential knowledge to make an informed decision on which equity management platform is best for your business.

A Reminder 🎁

A reminder that the card platform we use with most of our clients is Ramp. It replaces your expensive and dusty corporate cards (i.e. - AMEX) and gives you everything you need to level up. ✨

What does it give you? Easy-to-use cards, controllable spend limits, approval flows, vendor payments, total card control, cash back on every purchase, no annual fees, and more. It's also truly free for the core items which is more than sufficient for most of our clients.

Click the image below or use this link to get a $500 bonus just for trying them out. It doesn't hit your credit to apply or anything like that either. No downside.

Our favorite feature is that you can have cards lock up if users don't upload their receipts and code their expenses within a certain window of time. ✅

We hope you and your business are genuinely stronger after reading and implementing some of this. If you have questions, just reply to this email or reach out to us on social media.

Your Friend and Fan,

P.S. - If we're not already connected, here are my direct links.

Was this email forwarded to you by someone else? Time to get your own... try it out for free.

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